At Hebrew University’s Lab Conscious, Professor Hassin manages relatively longstanding projects including the investigation of (non-conscious) working memory and executive functions, (non-conscious) goal pursuit and motivation, (non-conscious) goal conflict and self control, and (non-conscious) nationalism. Newer projects include (non-conscious) arithmetic and reading, the study of emotional and motivational factors that determine when things pop into consciousness, and application of various of the above-mentioned projects to the area of judgment and decision making.